Wednesday, April 29, 2009

300 DPI

This is a letterpress piece I made recently. I have tried to represent my belief that effective visual communication must actively balance the craftsmanship of traditional image making techniques with the convenience and possibilities of modern digital approaches. The image was made by composing three hundred blocks of metal and wooden type and arranging them to spell '300 DPI', a phrase which denotes the standard image resolution level for web/print based visual output.

Either that or its a bunch of letters on a piece of paper. You can see it in the Aberdeen Artist's Society Exhibition at Aberdeen Art Gallery from the 2nd to the 30th of May. No laughing at the back now.

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