National Debtline Brand Awareness Campaign

These images are part of a campaign I have created to promote National Debtline, a government funded telephone service that offers free advice for those with debt or other financial issues.

Each image began life as a series of relief prints made using wooden type. The prints were photographed, adapted and layered in Photoshop, then completed with additional elements such as strap lines and contact details.

Wooden type was used for this campaign as it communicates the idea of pressure through the method in which it is printed. It also evokes the idea of reliability, a reassuring quality in these tough financial times and one which National Debtline would be keen to ascribe to themselves.

To develop the campaign for cross media placement, each of the three images have been adapted into animated web banners, which I shall be uploading very soon, along with additional print based supporting materials.

Over the next while shall be uploading more samples of project work from my portfolio and honours year study. Comments and criticism are always welcome and thank you for looking!

Robert Gordon University Socialisation Project

I was recently asked to design some window graphics as part of the socialization of the Business School building at the RGU campus, Aberdeen.

As can be seen above, on a sunny day the images project themselves into the social space of the building, acting as a stained glass window would.

Of the three window panel designs, the right and left feature my work while the centre panel features a print by fellow graduate Martin Buchan. 

In reaching my final design I considered how to not only communicate the essence of what goes on inside the building but to deliver a bold visual statement. Since numbers lie at the heart of all business and economic practice it made perfect sense to utilize them. 

The images were made by creating a series of prints using wooden letterpress blocks. These prints were then layered in photoshop and adapted to allow maximum light transmission when placed in their intended location.

Special thanks to Peacock Visual Arts for lending me the number blocks. I promise i'll bring them back soon........

300 DPI

This is a letterpress piece I made recently. I have tried to represent my belief that effective visual communication must actively balance the craftsmanship of traditional image making techniques with the convenience and possibilities of modern digital approaches. The image was made by composing three hundred blocks of metal and wooden type and arranging them to spell '300 DPI', a phrase which denotes the standard image resolution level for web/print based visual output.

Either that or its a bunch of letters on a piece of paper. You can see it in the Aberdeen Artist's Society Exhibition at Aberdeen Art Gallery from the 2nd to the 30th of May. No laughing at the back now.

Welcome

Johnnyfox Design is my cluttered potting shed at the bottom of the internet's garden. After sifting through the piles of wooden type, the heavily stained mugs and an increasingly less white Macbook i'll be posting the fruits of my somewhat fevered labour for all to see. Visitors are always welcome and feel free to get in touch!